Business

Wine & Dine Yorkshire

Wine & Dine Yorkshire is delivered to 48,482 homes and businesses throughout the Yorkshire regionWine & Dine Yorkshire is delivered to 48,482 homes and businesses throughout the Yorkshire region. An idea promotional publication for pubs, restaurants and hospitality related businesses.

Designed and distributed by CreateTVT who are a small family run business based in Selby, North Yorkshire aiming to provide you with creative designs, quality prints and efficient cost effective distribution services. We make a conscious effort to understand our clients business, products and services in order to produce effective marketing material and outstanding communication tools for you and your business, saving you time and maximising your response.

To download the media pack either click here or on the picture to the right

 

 

Innovation in commercial food manufacturing materials.

Ulrick & Short LimitedIt is good to see research and investment going into a more natural, sustainable and probably healthier approach to commercial food production ingredients. Although much of the public perception about E Numbers is based on misinformation a natural alternative is always more palatable to the purchasing public. Also there are some notable oddities loitering in the E number list of EEC approved food ingredients. I personally would avoid anything with the additive E236 Formic acid  shown on the label. Formic acid, the active ingredients in some insect venom has no place at the dinner table, as far as I'm concerned!

So the list of milled ingredients supplied by Ulrick & Short Ltd near Pontefract makes refreshing reading.

“At Ulrick & Short we design, develop and supply food ingredients in the form of starches, proteins, fibres and flours derived from wheat, tapioca, maize, rice and sweet potato. Using one or blending a mix of ingredients from our range can help deliver a variety of functions including:

  • Texture and stability control
  • Fat replacement
  • Phosphate removal
  • Glazing and coating,
  • Removal of egg
  • Binding and emulsifying

Our raw materials are processed by approved partners worldwide, who hold world-class accreditations such as BRC Global Standard for Food Safety, IFS and FSSC22000. The quality of our food ingredients is assured by our accredited HACCP and QM Systems. These rigorous systems are audited annually against the NSF Due Diligence Standard in which we have always achieved the highest Gold level. Our attention to detail doesn’t stop there; we offer full technical support for all our ingredients, guiding you from kitchen development to factory trials to ensure you get the best from our ingredients.“

Maybe these ingredients are not available to the general public, but included in commercial products they have to be a better alternative than some of the commercially available additives presently used.

Ulrick & Short Limited, Walton Wood Farm, Thorpe Audlin, Pontefract, West Yorkshire, WF8 3HQ

http://www.cleanlabelingredients.com

Local Selby businesses man Simon Easthill sponsors BTCC team Tom Ingram from Speed Works

Northern Living - Local Selby businesses man Simon Easthill sponsors BTCC team Tom Ingram from Speed Works“I am delighted to announce Advantage Printer Consumables will be sponsoring Tom Ingram from Speed Works Motorsport for the forthcoming 2015 BTCC season. This is a lifetime ambition come true for me and I wish Tom & the team the best of luck for 2015”

Mr. Easthill owner of Advantage Printer Consumables and Eashill Computer Services said. “I am sponsoring a car in the UK's 2nd biggest car motor sport, The British Touring Car Championship - BTCC.  It's something I have followed for years so have quite an interest in.  I have joined up with a mid table team called Speed Works and sponsoring their driver Tom Ingram. This is a massive privilege for me.”

Speedworks Motorsport is heading into the 2015 Dunlop MSA British Touring Car Championship confident about its chances of springing a surprise, after re-signing last year’s leading rookie Tom Ingram for a second consecutive campaign behind the wheel of its heavily revised Toyota Avensis.

Speedworks enters its fifth season in the immensely popular, ITV4 live-televised, all-action BTCC – commonly regarded as the world’s premier and most fiercely-disputed tin-top series – determined to finally claim its long-awaited breakthrough podium finish, after edging consistently closer to the front of the field. - http://www.btcc.net

Don't follow the Trolls – There's nothing good under that bridge.

Don't follow the Trolls – There's nothing good under that bridge.There is a fashion which has grown up as a result of web-based rating and review systems and it's not a pretty or pleasing fashion at all. Obviously the keyboard warrior is certainly older than the Internet, it's always been easier for a certain type of professional moaner to send a caustic letter rather than face their victim. But review bombing is a relatively new phenomenon. The concept seems relatively simple. A bunch of Internet trolls decide to target an individual business and using a host of bogus accounts set about writing derogatory and damaging reviews on every service which is appropriate for that business. Yell, Yahoo, Facebook, Trip Advisor etc. Whilst a number of these services have recently tightened up their systems and have made a commitment to remove obviously bogus or intentionally malicious reviews it is often too late in that the damage has already been done. It is also very difficult to implement if the trolls are reasonably intelligent and determined.

Some safeguards exist. Comment aggregation is one that the reading public should pay attention to before taking a very negative review at face value. If the author of the review has several entries on the same site it will always be useful to read a selection. If all reviews are extremely negative then it's safe to say this individual is embittered and probably not the most reliable reference. Slightly more concerning is if you find a host of negative reviews in a given geographic area and one shining recommendation. It's safe to assume on this occasion that the author has a vested interest and is far from unbiased....

A very unpleasant development of this trend are email to businesses demanding regular payments to prevent negative review being posted. There is an implied threat that if payment is not received, usually through Western Union, which is extremely difficult to trace, that these reviews will be placed and there is little the business can do to have them removed. Although illegal and very worrying these threats can usually be taken with a pinch of salt. Our unpleasant troll is looking for quick cash and is actually unlikely to follow their threat through. In doing so they would have to invest time and effort into a venture which would guarantee to net them nothing. Which is generally opposite to the characteristics of such individuals.

If you do happen across a flood of negative reviews about a business which has previously had a good reputation on-line, don't take these at face value. Try the place or product out. If you are satisfied with the product or service write a review or indeed, several reviews to that effect. 

We can reverse the trend, if we take the time to give positive feedback.

The Power of Persistence

Northern Living - The Power of PersistenceBack in June 2014 Metacraft bought Northern Living from a gentleman who had decided to retire. Although over the previous eight years he had started to process of evolving the publication from a purely printed format into a digital entity, he had paused some way from completion. We had fresh ideas, however. 

From the replacement of the old hyphenated domain name and it's original and slightly outdated website, the process of regaining lost ground with the search engines was always going to require the investment of some considerable time. But building a solid following on the various social media platforms has greatly accelerated the process. After a little less than six months Northern Living is where it should be in the search results forthe first time quite a while, on the first page. During the site restructuring accessibility and transparency have always be at the forefront of the underlying design. This has resulted in impressive search results for our paying customer articles which often out rank their own web sites in the search results.

Take a phrase such as 'Turkish restaurant Selby' you'll find our review article on the first page of Google, usually directly beneath the paid listing. Their own web site is usually on the fourth or fifth page of the Google. The same applies to our un-sponsored interest articles. Try searching for ' The Ancient origins of Gravadlax “ for example.

It doesn't matter how your customers find you on the internet as long as they find you above your competitors when searching for your product or services. But it's great when our articles bring your business to the attention of new customers on the first page of the various search engine. We know we are doing our job right.

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