Business

Local Selby businesses man Simon Easthill sponsors BTCC team Tom Ingram from Speed Works

Northern Living - Local Selby businesses man Simon Easthill sponsors BTCC team Tom Ingram from Speed Works“I am delighted to announce Advantage Printer Consumables will be sponsoring Tom Ingram from Speed Works Motorsport for the forthcoming 2015 BTCC season. This is a lifetime ambition come true for me and I wish Tom & the team the best of luck for 2015”

Mr. Easthill owner of Advantage Printer Consumables and Eashill Computer Services said. “I am sponsoring a car in the UK's 2nd biggest car motor sport, The British Touring Car Championship - BTCC.  It's something I have followed for years so have quite an interest in.  I have joined up with a mid table team called Speed Works and sponsoring their driver Tom Ingram. This is a massive privilege for me.”

Speedworks Motorsport is heading into the 2015 Dunlop MSA British Touring Car Championship confident about its chances of springing a surprise, after re-signing last year’s leading rookie Tom Ingram for a second consecutive campaign behind the wheel of its heavily revised Toyota Avensis.

Speedworks enters its fifth season in the immensely popular, ITV4 live-televised, all-action BTCC – commonly regarded as the world’s premier and most fiercely-disputed tin-top series – determined to finally claim its long-awaited breakthrough podium finish, after edging consistently closer to the front of the field. - http://www.btcc.net

Don't follow the Trolls – There's nothing good under that bridge.

Don't follow the Trolls – There's nothing good under that bridge.There is a fashion which has grown up as a result of web-based rating and review systems and it's not a pretty or pleasing fashion at all. Obviously the keyboard warrior is certainly older than the Internet, it's always been easier for a certain type of professional moaner to send a caustic letter rather than face their victim. But review bombing is a relatively new phenomenon. The concept seems relatively simple. A bunch of Internet trolls decide to target an individual business and using a host of bogus accounts set about writing derogatory and damaging reviews on every service which is appropriate for that business. Yell, Yahoo, Facebook, Trip Advisor etc. Whilst a number of these services have recently tightened up their systems and have made a commitment to remove obviously bogus or intentionally malicious reviews it is often too late in that the damage has already been done. It is also very difficult to implement if the trolls are reasonably intelligent and determined.

Some safeguards exist. Comment aggregation is one that the reading public should pay attention to before taking a very negative review at face value. If the author of the review has several entries on the same site it will always be useful to read a selection. If all reviews are extremely negative then it's safe to say this individual is embittered and probably not the most reliable reference. Slightly more concerning is if you find a host of negative reviews in a given geographic area and one shining recommendation. It's safe to assume on this occasion that the author has a vested interest and is far from unbiased....

A very unpleasant development of this trend are email to businesses demanding regular payments to prevent negative review being posted. There is an implied threat that if payment is not received, usually through Western Union, which is extremely difficult to trace, that these reviews will be placed and there is little the business can do to have them removed. Although illegal and very worrying these threats can usually be taken with a pinch of salt. Our unpleasant troll is looking for quick cash and is actually unlikely to follow their threat through. In doing so they would have to invest time and effort into a venture which would guarantee to net them nothing. Which is generally opposite to the characteristics of such individuals.

If you do happen across a flood of negative reviews about a business which has previously had a good reputation on-line, don't take these at face value. Try the place or product out. If you are satisfied with the product or service write a review or indeed, several reviews to that effect. 

We can reverse the trend, if we take the time to give positive feedback.

The Power of Persistence

Northern Living - The Power of PersistenceBack in June 2014 Metacraft bought Northern Living from a gentleman who had decided to retire. Although over the previous eight years he had started to process of evolving the publication from a purely printed format into a digital entity, he had paused some way from completion. We had fresh ideas, however. 

From the replacement of the old hyphenated domain name and it's original and slightly outdated website, the process of regaining lost ground with the search engines was always going to require the investment of some considerable time. But building a solid following on the various social media platforms has greatly accelerated the process. After a little less than six months Northern Living is where it should be in the search results forthe first time quite a while, on the first page. During the site restructuring accessibility and transparency have always be at the forefront of the underlying design. This has resulted in impressive search results for our paying customer articles which often out rank their own web sites in the search results.

Take a phrase such as 'Turkish restaurant Selby' you'll find our review article on the first page of Google, usually directly beneath the paid listing. Their own web site is usually on the fourth or fifth page of the Google. The same applies to our un-sponsored interest articles. Try searching for ' The Ancient origins of Gravadlax “ for example.

It doesn't matter how your customers find you on the internet as long as they find you above your competitors when searching for your product or services. But it's great when our articles bring your business to the attention of new customers on the first page of the various search engine. We know we are doing our job right.

TSÚ – Does it have potential for business?

TSÚ – Does it have potential for business?TSU (Pronounced Sue, apparently) has caused quite a stir in the Social Media world. There have been several attempts the create competition for Facebook in recent months and the idea of being paid for tinkering on the Internet is as old as, well the Internet I think. TSÚ is probably the only realistic contender. Unless you're a serious Social Media addict and are prepared to really make a pest of yourself, you'll probably never make a fortune here. But TSÚ has some really attractive features for businesses which either aren't present on Facebook, or appear to have been added as an afterthought. When you create your profile you'll notice that there are no restrictions. If you are a business user you proceed in just the same way as an individual. TSÚ anticipates users wanting to see a return on their invested time, so such restrictions are pointless. You are also encouraged to integrate your YouTube, Tumble, Pinterest, Twitter, Facebook and Instagram accounts. The benefits are obvious, if not they soon will be. Clicking 'Find Friends' might not yield vast rewards as yet, for early adopters. But it's a fast growing network so there will soon be considerably greater numbers of folk you know to connect with. Actually this is not a problem, because the invitation system allows you the opportunity to make small amounts of money by inviting your friends to join TSÚ. I'll not go into the complexities of the revenue model here. It's explained at great detail and very honestly on the site.

Posting your first Status is smooth, simple and has a nice integrated feel to it. If you include an external link there is an automatic preview generator which seems considerably faster and more accurate than it's Facebook counterpart. You can easily kill the preview and simply add your own picture. You can also give your article a title, which is a nice touch. The clever thing is that you can post directly from TSÚ to your Facebook and Twitter accounts. TSÚ also has the function to connect to your Facebook Business Pages which allows you to post directly as your business entity.

So all in all although it's early days, I'd say TSÚ has a great deal of potential for the more serious user. If you're more into posting pictures of cute cats you might not find it very rewarding. But who knows, it depends on how cute the cats are, I guess.

So if you're curious, Click here https://www.tsu.co/Northernliving as they say. At least you'll be able to see my attempt at creating a profile and writing this at the same time. TSÚ is by invitation only at the moment, so take this as your invitation from me!!!

Should You Be Concerned About Facebook's New News Feed Changes?

Should You Be Concerned About Facebook's New News Feed Changes?Web Pro News are kicking up a storm about updates to the way Facebook will deal with organic reach generated by pages. OK in English? The organic reach is the number of people who like your business page who see your posts to that page. It's been regular practice for Facebook to only deliver your page updates to a percentage of the people who like your page for some time, but this new concept could have slightly different consequences...... Well actually if you play fair it probably won't.....

If you are looking for ways to circumvent Facebooks desire for you to pay to promote your articles and posts, then yes this will impact on you. If you are happy with the reach you get through Facebook by using fair means, the presentation tools they kindly provide and respect that Facebook is a commercial entity – then realistically you've nothing to worry about.

Personally I spread my Business Facebook posts between plain text, images with linked text and links embedded in plain text. This way I hope to provide something accessible and of interest to everybody in the target audience and on any device. Variety, as they say is the spice of life....

This is the original article from Web Pro News:- (http://www.webpronews.com/facebook-makes-more-news-feed-algorithm-changes-2014-08)


Facebook announced — wait for it — more changes to the News Feed algorithm and how it will deliver your Page's posts to its alleged audience. As you're probably well aware, Facebook has been mixing things up all year, and reducing the organic reach of Page posts. The company just announced two more specific changes to its algorithm. First, it's going after "click-baiting" headlines. Facebook's definition of this is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much info about what they will see. According to the company, 80% of people say they prefer headlines that help them decide if they want to read the full article before they click through. Here's what they say about how they determine what is click-bait:

“One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn't find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them. Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn't click through to something that was valuable to them.”

The second signal on that seems more helpful as some clicks won't require the user spend a lot of time to get what they're looking for. The second change Facebook announced is going to hit home with a lot of people. At some point, Pages wised up to the fact that it was easier to get links to content in front of people if they were included in the text part of a photo post. Facebook, after all, does tend to show photo posts to more people. Many, many publishers have adopted this strategy on the majority of their posts. Some might say it really wasn't a bad thing. It meant sharing a photo with the post, which is indeed more engaging much of the time. It can make the overall presentation of the content more interesting. Well, I hope you weren't getting too used to the effectiveness of that strategy because Facebook is apparently killing it. Here's what they say about that:

“We've found that people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions. The link format shows some additional information associated with the link, such as the beginning of the article, which makes it easier for someone to decide if they want to click through. This format also makes it easier for someone to click through on mobile devices, which have a smaller screen. With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.”

According to Facebook, the best way to share links is to use the link format. Go figure. We'll see if these types of shares start performing better for publishers. Obviously Facebook wants you to promote your posts, so I doubt it. As far as the click-bait headlines go, Facebook says publishers using this strategy can expect to see a decline in their distribution over the next few months. Apparently the change will roll out slowly.

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