Metacraft

Should businesses use Google+?

Should businesses use Google+? Here are 10 good reasons Northern Living think they should.Should businesses use Google+? Here are 10 good reasons we think they should.

1- Google+ isn’t a space for temporary, limited, 140 characters updates like Twitter. And its not for meeting up with people like Facebook. What makes it different is that Google Plus is promoted by the biggest technology platform on the planet. This should be taken advantage of, because what happens on G+, will be prioritized by Google.

2- Google+ in only a year and a half it grew exponentially and established itself as the second biggest social network in the world. You have the chance to be part of this new social network. Remember Twitter’s story? At the beginning no one was sure about how to use it or why to use it. But, the brands that got there first got the best part of the deal.

3- Everything you post on G+ is immediately indexed by Google. Thus, influencing search engine results positively. We know this is huge for companies and professionals, because the websites that appear on the first page of Google, and especially in the first few positions, get 54.8% of all clicks from users, according to a study by Optify.

4. Entering the world of Google Plus means having a great deal of resources in one single place: Hangouts, Communities, Youtube, Google, Gmail, Google Maps etc. Each of these was created to benefit and optimize your marketing strategy and take your brand even further.

5. Google is offering you an innovative way to relate to the world in general. Through the personalization of Google’s search engine, they give you the opportunity to find specific information related and adjusted to your interests, preferences, and to those of your social environment.

6- The +1 button allows people to establish what’s trendy, beyond those robotic algorithms that rank a website. According to Hubspot after analysing more than 5 thousand websites it was revealed that the sites that use the “+1” button get 3.5 x more visits on Google+.

7- Because you can add authorship to your content. In a few words and in order to make it simpler, this puts your profile picture next to your content in Google search results. It also allows you to build up your status and foster trust among users, thus affecting the amount of clicks you get, the traffic, and the visit volume.

8- Your brand can participate in different communities, (which can’t be done on other social networks).This means you don’t have to sit around waiting for users to wind up on your page, instead, your brand can go around the world actively connecting with people. On G+ it’s easy to connect with prospective customers by finding them in groups that share the same interests as your brand. This is just one example and the strategy can actually go much much beyond that.

9- You have a great resource for connecting with your customers and your audience in a totally new and unique way.

10 – It's free!!!!!

Responsive Content Management System upgrade

Northern Living - Responsive Content Management System upgrade - Housewarming SelbyContent Management Systems offer considerable advantages for businesses who need to be able to add to and edit content on their website without the need for any programing knowledge. If a CMS can be coupled with a responsive design so that the site is accessible on almost every possible platform, the business gains double benefits. This site update also includes features such as social share, so site vititors are able to share content at the click of a button. In a way this makes them your sales people....

"Our website upgrade is complete, we hope you find it much easier to use. Gone are most of the older pictures, here however is a rather interesting shot of Andy we found in a virtual dusty corner of the server! All the old features are still available in the new site, plus a more logical menu system and the ability to use the site on the go on any mobile with ease and without having to download an App. The only exception is the Parkray spares. Supplies of Parkray parts have become slightly hit and miss over recent months. You can always give us a call on 01757 212992 or out of hours feel free to fill in your details here - http://www.housewarmingselby.co.uk//index.php/inforequest and we'll be please to get back to you. 

Could the Facebook 'Buy' button be the The Answer Mobile Commerce?

Northern Living - Could the Facebook 'Buy' button be the The Answer Mobile Commerce?'About a month ago, Facebook announced that it’s testing a “Buy” call-to-action button on ads and Page posts, which enables users to purchase products directly from businesses right from their News Feeds. The test is limited to a handful of small and medium-sized businesses for the time being, but it’s entirely possible that this could be the biggest and most important move into e-commerce that Facebook has ever made. Facebook seems to think it’s a pretty significant one. It even killed off its Gifts offering, presumably turning its e-commerce focus to this. Given that Facebook’s ad business must compete with the likes of Google and others that offer product listing ads, it’s high time that advertisers have a way to get “buy” clicks from Facebook users.
Scot Wingo, CEO of e-commerce product provider ChannelAdvisor, sees Facebook’s new efforts as particularly significant for businesses selling online. He recently wrote a series of blog posts about the Buy button and its implications. You can find links to all three posts here. Facebook has dabbled in e-commerce various times in the past, but Wingo thinks the buy button is “a step in the right direction.”' - Web Pro News

Our perspective:-

If you sell a single fixed price product especially if it is a download such as a mobile App. This could be the perfect solution for you. With millions of accessible users Facebook is in a position to offer a fast simple solution. If however your products are more complex with various product options this might not be quite as appealing to the Facebook user. Especially when accessing Facebook on mobile platforms users are data hungry and somewhat impatient. If they have to choose a size, colours, postage or rapid shipping – all with implied variation consequences to the end price, they will simply click away and return to clicking on cute cat pictures or videos of their friends out on the town last night.

If you are selling tickets to a gig which can be displayed on a mobile, one off discount vouchers valid only for that day or a handy App. This is most likely for you. Otherwise Shopify is probably still the solution for you. Neither option will fully replace an Ecommerce system for tangible products which are shipped to different locations, as this is the only realistic way to deal with the complexities of stock control and shipping costs, but both offer useful properties for specific products and services.

Does SSL really matter as far as site rankings are concerned?

Does SSL really matter as far as site rankings are concerned? No not as yet..."This week, Google introduced the webmaster and SEO world to a new ranking signal. Webmasters using HTTPS (HTTP over TLS, or Transport Layer Security) to make their sites more secure will be looked upon more favourably than those that don’t in Google’s search engine. That’s not to say that HTTPS trumps everything else. In fact, the company indicated that it’s a pretty weak signal, at least for now. You can expect it to grow in importance over time." - www.webpronews.com

Overall SSL (https:www....) Presently has very little impact on the overall site ranking, this may change in the future. But for the present it's likely to have very limited impact of your search results. For E commerce sites use a payment gateway it might be worst considering as site visitors are more likely to consider inputting their payment details into a site which is clearly using SSL encryption. But as all commonly used payment systems us SSL as standard visitors buying online should pay more attention at the payment stage, rather that at the selection of product stage.

So does SSL really matter as far as site rankings are concerned? No, not at the moment....

Aesthetics - spend some time on your looks....

Aesthetics - spend some time on your looksSometimes it's very easy to focus entirely on the technical aspect of your website. Becoming obsessed with search rankings and META details is probably not a very stable mental state... It's good once in a while to step back and consider the fact that your site is predominantly targeted at human beings, not search bots. If your site is technically brilliant and visually unappealing there's a risk that your potential customers will go elsewhere. People have a very limited attention span, after all. A recent example has been the addition of a few 'bells & whistles' to the NARPO site. NARPO is The Nation Association Of Retired Police Officers and their site if very much information based, dealing with pension issues and various other matters which are of interest to it's member. Previously it had a very heavy text content with very few images. We added an image slider to the index page, a search module, popular articles and latest articles modules. There's nothing ground breaking here, comparatively it's still a relatively simple site.

However the server statistics had an interesting tale to tell. From an average visitor count per day of 681 the number of visitors increased to 1012 the day after this minor update and are presently 1423 on average per day. The average duration of each visit was previously just over 4 minutes and is now over 23 minutes. I'm quite certain that the update has not doubled the membership of the association and to ensure that these figures are as unbiased as possible the daily visitors only includes those who move from the index page to other areas of the site. This reveals the devil behind the detail, as it were. These members were most probably hitting the site previously but found it uninteresting and simply left. Now site visitors are staying on the site for 4 times as long and most probably finding information of which they were previously unaware. This has to be a good thing for both the members and the association as a whole.

A site of this nature which has a very limited appeal and is of little interest to the general public make the case for a little attention to the visual side of things very well. After all if you're looking for information about your pension the chances of you being deterred because a site is uninteresting should be quite low. But humans are complicated creatures and quite fickle...

Subcategories

Translate

English French German Italian Portuguese Russian Spanish