The Power of Persistence

Northern Living - The Power of PersistenceBack in June 2014 Metacraft bought Northern Living from a gentleman who had decided to retire. Although over the previous eight years he had started to process of evolving the publication from a purely printed format into a digital entity, he had paused some way from completion. We had fresh ideas, however. 

From the replacement of the old hyphenated domain name and it's original and slightly outdated website, the process of regaining lost ground with the search engines was always going to require the investment of some considerable time. But building a solid following on the various social media platforms has greatly accelerated the process. After a little less than six months Northern Living is where it should be in the search results forthe first time quite a while, on the first page. During the site restructuring accessibility and transparency have always be at the forefront of the underlying design. This has resulted in impressive search results for our paying customer articles which often out rank their own web sites in the search results.

Take a phrase such as 'Turkish restaurant Selby' you'll find our review article on the first page of Google, usually directly beneath the paid listing. Their own web site is usually on the fourth or fifth page of the Google. The same applies to our un-sponsored interest articles. Try searching for ' The Ancient origins of Gravadlax “ for example.

It doesn't matter how your customers find you on the internet as long as they find you above your competitors when searching for your product or services. But it's great when our articles bring your business to the attention of new customers on the first page of the various search engine. We know we are doing our job right.

TSÚ – Does it have potential for business?

TSÚ – Does it have potential for business?TSU (Pronounced Sue, apparently) has caused quite a stir in the Social Media world. There have been several attempts the create competition for Facebook in recent months and the idea of being paid for tinkering on the Internet is as old as, well the Internet I think. TSÚ is probably the only realistic contender. Unless you're a serious Social Media addict and are prepared to really make a pest of yourself, you'll probably never make a fortune here. But TSÚ has some really attractive features for businesses which either aren't present on Facebook, or appear to have been added as an afterthought. When you create your profile you'll notice that there are no restrictions. If you are a business user you proceed in just the same way as an individual. TSÚ anticipates users wanting to see a return on their invested time, so such restrictions are pointless. You are also encouraged to integrate your YouTube, Tumble, Pinterest, Twitter, Facebook and Instagram accounts. The benefits are obvious, if not they soon will be. Clicking 'Find Friends' might not yield vast rewards as yet, for early adopters. But it's a fast growing network so there will soon be considerably greater numbers of folk you know to connect with. Actually this is not a problem, because the invitation system allows you the opportunity to make small amounts of money by inviting your friends to join TSÚ. I'll not go into the complexities of the revenue model here. It's explained at great detail and very honestly on the site.

Posting your first Status is smooth, simple and has a nice integrated feel to it. If you include an external link there is an automatic preview generator which seems considerably faster and more accurate than it's Facebook counterpart. You can easily kill the preview and simply add your own picture. You can also give your article a title, which is a nice touch. The clever thing is that you can post directly from TSÚ to your Facebook and Twitter accounts. TSÚ also has the function to connect to your Facebook Business Pages which allows you to post directly as your business entity.

So all in all although it's early days, I'd say TSÚ has a great deal of potential for the more serious user. If you're more into posting pictures of cute cats you might not find it very rewarding. But who knows, it depends on how cute the cats are, I guess.

So if you're curious, Click here as they say. At least you'll be able to see my attempt at creating a profile and writing this at the same time. TSÚ is by invitation only at the moment, so take this as your invitation from me!!!

Should You Be Concerned About Facebook's New News Feed Changes?

Should You Be Concerned About Facebook's New News Feed Changes?Web Pro News are kicking up a storm about updates to the way Facebook will deal with organic reach generated by pages. OK in English? The organic reach is the number of people who like your business page who see your posts to that page. It's been regular practice for Facebook to only deliver your page updates to a percentage of the people who like your page for some time, but this new concept could have slightly different consequences...... Well actually if you play fair it probably won't.....

If you are looking for ways to circumvent Facebooks desire for you to pay to promote your articles and posts, then yes this will impact on you. If you are happy with the reach you get through Facebook by using fair means, the presentation tools they kindly provide and respect that Facebook is a commercial entity – then realistically you've nothing to worry about.

Personally I spread my Business Facebook posts between plain text, images with linked text and links embedded in plain text. This way I hope to provide something accessible and of interest to everybody in the target audience and on any device. Variety, as they say is the spice of life....

This is the original article from Web Pro News:- (

Facebook announced — wait for it — more changes to the News Feed algorithm and how it will deliver your Page's posts to its alleged audience. As you're probably well aware, Facebook has been mixing things up all year, and reducing the organic reach of Page posts. The company just announced two more specific changes to its algorithm. First, it's going after "click-baiting" headlines. Facebook's definition of this is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much info about what they will see. According to the company, 80% of people say they prefer headlines that help them decide if they want to read the full article before they click through. Here's what they say about how they determine what is click-bait:

“One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn't find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them. Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn't click through to something that was valuable to them.”

The second signal on that seems more helpful as some clicks won't require the user spend a lot of time to get what they're looking for. The second change Facebook announced is going to hit home with a lot of people. At some point, Pages wised up to the fact that it was easier to get links to content in front of people if they were included in the text part of a photo post. Facebook, after all, does tend to show photo posts to more people. Many, many publishers have adopted this strategy on the majority of their posts. Some might say it really wasn't a bad thing. It meant sharing a photo with the post, which is indeed more engaging much of the time. It can make the overall presentation of the content more interesting. Well, I hope you weren't getting too used to the effectiveness of that strategy because Facebook is apparently killing it. Here's what they say about that:

“We've found that people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions. The link format shows some additional information associated with the link, such as the beginning of the article, which makes it easier for someone to decide if they want to click through. This format also makes it easier for someone to click through on mobile devices, which have a smaller screen. With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.”

According to Facebook, the best way to share links is to use the link format. Go figure. We'll see if these types of shares start performing better for publishers. Obviously Facebook wants you to promote your posts, so I doubt it. As far as the click-bait headlines go, Facebook says publishers using this strategy can expect to see a decline in their distribution over the next few months. Apparently the change will roll out slowly.


Bolton Excellency Exhibition Centre

Northern Living - Bolton Excellency Exhibition CentreAt the Bolton Excellency Exhibition Centre, we offer a unique and refreshingly different event experience. We pride ourselves on delivering a flexible approach, providing you with the perfect solution to your event requirements. Our multipurpose Event Hall offers you a totally blank canvas, making it suitable for a wide range of events from national conferences to trade and public exhibitions, and gala banquets. This versatility, combined with the enviable location, easily accessible from all major UK transport links, and Manchester City Centre, make the Bolton Excellency Exhibition centre a highly attractive venue for organisers, delegates and visitors.

Located just outside Manchester, our stunning venue space will make any event leave a lasting impression on all your guests. Our multipurpose Event Hall offers you a totally blank canvas, making it suitable for a wide range of events from national conferences to trade and public exhibitions, and gala banquets. We also offer a range of bespoke wedding packages to help your big day go off with a bang. Have a look at the gallery to see the venue for yourself.

Web Pro News – The Website owners friend, or an online tabloid?

Northern Living - Is Web Pro News – The website owners friend, or an online tabloid?If you have a website for your business you will doubtlessly have received Web Pro News emails. Their ability to acquire email addresses is one of the mysteries of the modern world, it would seem. Some of you will have un-subscribed (Probably several times) whilst others might briefly glance over some of the endless stream of articles they send you way. Certainly with articles such as this, they are intending to catch your attention:-

“Is Google Making Too Many Changes To Search?

Google celebrated the ten year anniversary of its initial public offering this week, and reflected on the past decade of search and some of the major changes it has made. Everybody knows that Google is constantly changing its algorithm. They've said in the past that they make changes every day (sometimes multiple changes). It would appear, however, that the changes Google makes (algorithmic and otherwise) are only getting more rapid. Amit Singhal, who runs search at Google, took to Google+ to talk about how far the search engine has come over the past ten years. The highlights he mentioned as the “biggest milestones” of the past ten years include: Autocomplete, Translations, Directions and Traffic, Universal Search, Mobile and New Screens, Voice Search, Actions, The Knowledge Graph, “Info just for you,” and “answers before you ask.” Some of this stuff is indeed truly remarkable. I certainly wouldn't want to go back to the time before instant search results. For that matter, the omnibox in Chrome was a revolutionary change in my opinion, and isn't even mentioned. Some of the features have been more controversial. Knowledge Graph, for one, has kept who knows how many clicks away from third-party sites. A lot of people aren't too happy with the way search has evolved to keep people on Google rather than sending them to relevant sites as it originally did. Either way, I wouldn't expect Google to reverse course on that anytime soon. Singhal also mentioned that Google made over 890 “improvements” to search last year......."

But is there editorial style really useful to the serious web developer, business own or IT department manager? This obviously depends on the individuals information needs. However if you allow for the fact that the tabloid editorial style is mostly bravado. Their willingness to indulge in a little Google bashing from time to time is commercially driven by their alternative search interests. Also that their market position allows access to individuals for interview purposes who would otherwise be inaccessible, on balance I'd be inclined to say yes.

Subscribe to their News letter, if not necessarily all of their opinions......


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